HELLO, I'M MEL.

I'm a Singapore-based experience designer with a focus on product design and an obsession for details. The most important thing to me is that my work brings positive impact, no matter how big or small.

My passion for illustration led me to the advertising industry as a digital designer; my curiousity about irrational humans led me to the field of UX. Over the years, I've had the pleasure of working with brands like Mediacorp, Ford, 3M, Changi Airport, Health Promotion Board, DBS, OCBC, Dell, and Microsoft in agencies like The Upper Storey (now Isobar), Tribal DDB and VML.

I believe in the importance of writing well, so I've also been trying to get into the habit of writing recently. Thanks for stopping by!

EDUCATION

NATIONAL UNIVERSITY OF SINGAPORE
Bachelor of Arts & Social Sciences, Economics 

AWARDS

W3 AWARDS 2016
Gold, Activism - Lien Foundation (A Different Class)

THE WEBBY AWARDS, 2016
Honoree, Website Activism - Lien Foundation (A Different Class)

WORK

VML SINGAPORE
UX Consultant, 2016-2018
Senior Art Director, 2015-2016 
Art Director, 2013-2015

TRIBAL DDB WORLDWIDE
Art Director, 2011-2012 

THE UPPER STOREY
Senior Designer, 2010-2011
Designer, 2008-2010 

GET IN TOUCH

Thanks a lot for taking the time to look at what I do!
If you'd like to know more, feel free to drop me an email.

GET IN TOUCH

Thanks a lot for taking the time to look at what I do! If you'd like to know more, feel free to drop me an email.

LINKEDIN     •     MEDIUM