I'm a Singapore-based experience designer with a focus on product design and an obsession for details. The most important thing to me is that my work brings positive impact, no matter how big or small.
My passion for illustration led me to the advertising industry as a digital designer; my curiousity about irrational humans led me to the field of UX. Over the years, I've had the pleasure of working with brands like Mediacorp, Ford, 3M, Changi Airport, Health Promotion Board, DBS, OCBC, Dell, and Microsoft in agencies like The Upper Storey (now Isobar), Tribal DDB and VML.
I believe in the importance of writing well, so I've also been trying to get into the habit of writing recently. Thanks for stopping by!
NATIONAL UNIVERSITY OF SINGAPORE
Bachelor of Arts & Social Sciences, Economics
W3 AWARDS 2016
Gold, Activism - Lien Foundation (A Different Class)
THE WEBBY AWARDS, 2016
Honoree, Website Activism - Lien Foundation (A Different Class)
UX Consultant, 2016-2018
Senior Art Director, 2015-2016
Art Director, 2013-2015
TRIBAL DDB WORLDWIDE
Art Director, 2011-2012
THE UPPER STOREY
Senior Designer, 2010-2011